ETHOS FILM LAB
For this assignment, we were to create a service industry company based on our name. I came up with Ethos film lab because you have to trust a film lab with the pictures of your memories and experiences. I created the mark has a gestalt of the capital “E” and “F” and it also imitates the punches in the side of 35mm film.
COLOR AND TYPE
The color scheme of ETHOS is simply the colors of a light streak off of an ektar 100 film slide. The color scheme reflects the vibrance of the film community and the rawness of film photography. BD Supper is used for the type and the mark because the counter of the E imitated the holes in film.
